July 27 (Reuters) - McDonald's (MCD.N) beat market expectations for quarterly comparable sales on Thursday, as the restaurant chain's relatively cheaper burgers and fries attracted cost-conscious diners in an inflationary environment.
While U.S. restaurant chains including McDonald's have had to raise prices to offset a hit to profit from higher costs, the company has still managed to keep its prices lower than its competitors.
Those moves, coupled with improved staffing levels at its chains, have helped McDonald's gain market share from its peers.
In contrast, overall traffic at fast-food and quick-service chains climbed just 1.2% in the same period.
Easing costs of key ingredients including chicken, cheese and pork have also helped McDonald's, whose total restaurant margins in the United States climbed 12% in the quarter.
Persons:
McDonald's, Deborah Sophia, Anil D'Silva
Organizations:
U.S, McDonald's, Thomson
Locations:
United States, U.S, Bengaluru, Kailyn Rhone, New York